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The former CEO of Skistch named Renato Preti departing in 2011, founded the brand Whose mission is to create “a new generation of furniture and accessories to Lend emotion to real life”. They make exclusive designs using natural materials. They are more focused on the beautiful aesthetics of everyday objects and enduring values. Furniture and accessories Via Dwell New Italian brand Discipline will be launched at the 2012 Salone del Mobile.